DESIGN & DIRECTION



b. 1993, Hong Kong

Pearlyn Lii is a designer & Creative Director with a decade of experience whose work examines narratives through experiential and graphic design. She crafts surreal stories and investigates archetypes—often merging physical and sensory experience with digital, typographic, and code-based media.



Her work has been recognized by Dezeen, Vogue Italia, Wallpaper*, Forbes, Art in America, CASA Brutus, and the Society for Experiential Graphic Design (SEGD). In 2020, Foundation invited her to be one of the first 24 artists to launch the 2.0 version of the platform.

She is an alumna of NEW INC’s Art+Code track, a cohort of artists supported by The New Museum’s partnership with Rhizome—and proud alum of ArtCenter College of Design, where she earned a degree in Graphic Design with distinction.
Previously
Whitewall Magazine
Wolff Olins
Local Projects
SYPartners


Clients
IBM
ABB
Ogilvy
Starbucks
The Emerson Collective
Equal Justice Initiative
Legal Defense Fund
Laudes Foundation
Guggenheim Bilbao
Sydney Living Museums
Planet Word
Biodesigned
Maison Kitsuné
TEDx


Speaking
—2x4
—Parsons
—ArtCenter
—NEW INC x Pioneer Works
—Google


2015–2024


INSTAGRAM / EMAIL / ART PRACTICE


Thank you to all collaborators. Daniel Grushkin, Alex Kisielewski, Nicolas Croes, Mariana Palacios, André Manon, Tiemen Rapati, Elvira Barriga, Jake Barton, Nicole Messier, Danny Well, Nima Vakili, Anthony Roy, Yotam Mann, Chris Deaner, Patrick Slack, Jena Myung, Galia Eibenschutz, Hsiao-Ying Yang, Angelica Jang, Duy Pham, Jon-Luke Fillippi, Leslie Chang, Moriah Rodriguez, Juliana Johnson, Mark Ramos, Ziyang Wu.