DESIGN & DIRECTION



b. Hong Kong

Pearlyn Lii is a Creative Director and designer whose work moves between brand systems, new media, and art practice. She creates visual identities and spatial experiences for cultural and civil-rights institutions, and makes work in real-time game engines about kinship. Her clients include the Guggenheim Bilbao, the National Park Service, and the National Urban League Museum, to name a few.



Her work has been recognized by Dezeen, Vogue Italia, Wallpaper*, Forbes, Art in America, CASA Brutus, and the Society for Experiential Graphic Design (SEGD). In 2020, Foundation invited her to be one of the first 24 artists to launch the 2.0 version of the platform.

She is an alumna of NEW INC’s Art+Code track, a cohort of artists supported by The New Museum’s partnership with Rhizome—and an alum of ArtCenter College of Design, where she earned a degree in Graphic Design with distinction. She is currently an MFA candidate in Moving Image at the Milton Avery Graduate School of the Arts at Bard College. 
Previously
Whitewall Magazine
Wolff Olins
Local Projects


Clients
Guggenheim Bilbao
Sydney Living Museums
National Urban League
The Emerson Collective
Equal Justice Initiative
Legal Defense Fund
Laudes Foundation
Planet Word Museum
Biodesigned
Maison Kitsuné
Dassai
TEDx


Lectures & Presentations
—2x4
—Parsons
—ArtCenter
—NEW INC x Pioneer Works
–New York Times
—Google



2026


INSTAGRAM / EMAIL / ART PRACTICE


Thank you to all collaborators. Daniel Grushkin, Alex Kisielewski, Nicolas Croes, Mariana Palacios, André Manon, Tiemen Rapati, Elvira Barriga, Jake Barton, Nicole Messier, Danny Well, Nima Vakili, Anthony Roy, Yotam Mann, Chris Deaner, Patrick Slack, Jena Myung, Galia Eibenschutz, Hsiao-Ying Yang, Angelica Jang, Duy Pham, Jon-Luke Fillippi, Leslie Chang, Moriah Rodriguez, Juliana Johnson, Mark Ramos, Ziyang Wu.